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Case Study – Elxyr Clinic

SEO CASE STUDY

How I positioned a website brand new at rank #1 in just 45 days

Comprehensive technical SEO strategy for Clinique Elxyr – From zero to the top spot on Google in a highly competitive market
#1Google ranking
45Days only
5+Top 5 keywords
THE CHALLENGE

Mission impossible?

Positioning a brand new website in a highly competitive local market

The obstacles to overcome:

  • Brand new site: zero history, zero domain authority, zero backlinks
  • Competitive market: More than 15 established cosmetic clinics on the South Shore
  • Specific location: Mont-Saint-Hilaire - highly targeted geographic market
  • Tight timeline: Need immediate visibility to generate qualified leads
  • Limited budget: No massive budget for paid ads at launch
    • MY SOLUTION

    Technical SEO strategy based on four pillars

    A methodical, data-driven approach to dominating search results

    1

    Technical Foundation

    Schema.org structured data implementation
    LocalBusiness + MedicalBusiness markup
    Loading speed optimization
    Crawling-optimized site architecture
    Mobile-first responsive design

    2

    On-Page Optimization

  • Optimized meta descriptions and title tags
  • Strategic H1-H3 structure
  • Smart internal linking
  • Descriptive image alt tags
  • SEO-friendly URL structure

    • 3

    Aggressive Local SEO

  • Google My Business optimized at 100%
  • Professional photos
  • Quotations in medical directories
  • Strategic local backlinks
  • Active review management

    • 4

    Strategic Content

  • Service pages optimized by keyword
  • Educational SEO blog articles
  • FAQs based on search intent
  • Thematic content clusters
  • Bilingual content FR/EN
    • THE RESULTS

    Figures that speak for themselves

    45 days after launch, the results exceeded all expectations.

    RANK #1
    Google ranking in 45 days
    For "mont-saint-hilaire medical aesthetic clinic" - High-volume primary keyword
    #1
    Medical aesthetic clinic
    Mont-Saint-Hilaire
    #4
    Botox
    Mont-Saint-Hilaire
    #2
    Lip injections
    Mont-Saint-Hilaire
    99
    Life Score
    (out of 100)

    Visual evidence of performance

    Actual screenshots captured in September 2025—45 days after launch

    01
    SEMrush Dashboard - Ranking Overview

    Rank #1 for the main keyword "clinique médico esthétique mont-saint-hilaire" with an impressive Life Score of 99/100. The site also dominates with rank #4 for "botox" and rank #2 for "lip injections" - all achieved in 45 days on a brand new site.

    02
    Keyword "Botox Injection" - AI Overview

    Elxyr Clinic mentioned in Google's AI-generated overview as the top recommended option for Botox injections in Mont-Saint-Hilaire, with a direct link to the website.

    03
    Keyword "Injection Fillers" - Organic position #1

    Organic result #1 with enriched snippet and optimized meta description. The AI preview positions Clinique Elxyr as the local benchmark for hyaluronic acid filler injections.

    04
    Keyword Principal - Local Premium Pack

    For "clinique médico esthétique mont-saint-hilaire" (Mont-Saint-Hilaire medical aesthetics clinic), Clinique Elxyr appears in position #2 in the local pack with 5.0 stars, just after a sponsored clinic (Institut Curves with ads).

    05
    Detailed Maps view - Geographic positioning

    Maximum visibility on Google Maps with a featured positive review ("I highly recommend 100% and can't wait to go back for my Botox") and a verified business profile with a blue badge.

    KEY TAKEAWAYS

    What this project demonstrates

    Exceptional speed of execution

    Ranking #1 in 45 days on a brand new website demonstrates advanced technical SEO expertise and an aggressive yet methodical strategy.

    Deep understanding of local SEO

    Dominating a specific geographic market requires expertise in structured data, Google My Business, and local citations—all of which we have mastered.

    Data-driven approach

    Every decision based on data analysis: search intent, competition, search volume, keyword opportunities.

    Immediate ROI without paid ads

    Generation of qualified organic traffic from the first month, eliminating the need for massive advertising budgets at launch.

    Sustainable and scalable results

    Unlike paid media, these organic positions generate continuous traffic at no additional cost, with the potential to expand to other keywords.

    Ready to generate similar results?

    I can create SEO strategies that generate real visibility and qualified leads for your business.
    Let's discuss your project
    See my portfolio

    The results presented in this case study reflect SEO progress achieved in 45 days, as part of a strategy to local search engine optimization specifically applied to the Mont-Saint-Hilaire region. These data were compiled and published on September 19, 2025. Current performance may vary depending on Google updates, local competition, and ongoing changes to the website and its content.