Project overview
I created a fun, colorful, and highly recognizable visual identity centered around an endearing mascot, designed to work equally well for branding and physical products. All artistic direction was developed to support an online store: visuals adapted for merchandise, graphic consistency for product pages, and a universe that quickly connects with customers to increase engagement and sales.
Good Doggo Club is a colorful and friendly brand designed for dog lovers, focused on fun, creativity, and a simple and engaging e-commerce experience.
Client
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Good Doggo Club
Project type:
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E-Commerce, Branding
Good Doggo Club is a quirky brand. and full of humor dedicated to dog lovers.
I was tasked with creating the entire branding, graphic design, and website around this playful universe.
Branding & Graphic Design : Development of the complete visual identity (excluding illustrations, provided by the client), implementation of a colorful and humorous style that can be used on both T-shirts and accessories.
Web Design & Development : Creation of an e-commerce website on WordPress, with custom integration in CSS / HTML / PHP in order to provide a smooth and engaging experience.
Mockups & Content Creative use of artificial intelligence to generate model visuals, reinforcing the brand's fun and quirky image. All content (text, integration, and staging) was produced by me.
Products : Branding applied to original T-shirts and accessories, reflecting the brand's unique and humorous tone.
