Project overview
Overall mandate: Create the entire brand universe for Clinique Elxyr, a medical aesthetics clinic located in Mont-Saint-Hilaire. I took on all creative and technical roles for the project:
- Logo design
- Website development (UI/UX design + WordPress integration)
- Complete content writing (brand voice, descriptions, calls to action)
- Visual strategy & art direction
- Local SEO optimization
Clinique Elxyr is a medical aesthetics clinic located in Mont-Saint-Hilaire, focused on natural results, a human approach, and safe treatments tailored to each patient.
Client
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Elxyr Clinic
Project type:
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360
The mandates:
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Branding, Website, Content Creation, Social Media Management, Local SEO
The ELXYR logo embodies a rare editorial elegance. at the crossroads of discreet luxury and medical gentleness.
Composed of a custom serif typeface, it combines calligraphic grace and typographical accuracy. The “x” in the center, set with a small diamond evoking a spark or a flash, becomes the symbolic heart of the brand a visual alchemy between transformation, light, and precision.
Each letter is crafted with fluidity and balance, playing with thick and thin lines to evoke the delicacy of clinical procedures, while making a striking impression. This logo inspires confidence, calmness, and sophistication Three fundamental emotional pillars for customers seeking reassuring beauty treatments.
All of this is supported by a visual universe. minimalist and breathable, where deep black contrasts with a pale background and monospaced secondary typography (MEDICAL-AESTHETIC CLINIC) reinforces the scientific and clinical dimension of the positioning.
Website and user experience
The site was designed to visually convey professionalism and serenity of the clinic. The interface is deliberately minimalist:
- Fluid and airy grid
- Neutral palette with blue accents (#115cfa)
- Clear and modern fonts
- Intuitive navigation, making it easy to book appointments and discover treatments
I developed the website on WordPress, with particular attention paid to mobile performance, graphic consistency, and accessibility of information.
